Nude Exposed
For our latest look at partnerships we move away from the traditional in-house set up and explore how important business to business relationships have become. Director’s Stephanie Roy interviews Nude Communications managing director Kanaporn Hutcheson on how creating both human and brand relationships is essential when developing clients into partners.
Branding and communication solutions that are surprising, simple and sexy are the basis of Nude Communication’s 3 step philosophy. Branching off from international advertising agency TBWA over three years ago, Nude’s uniqueness within the advertising industry spins from its belief in tailor-made services that promote true partnerships between the client and agency.
What’s the Nude philosophy on business relationships with clients?
We feel the business relationship between the clients needs to be tailor-made. Tailor-made branding is what creates and builds the client/agency relationship. If I want to know you, I have to understand what you think, what you want and what you expect from me. I think this is what makes us a unique player in this industry. Because we want to promote the same philosophy within our office, we have tailor-made business cards. Everyone presents his or her own image or nude. We started out as 15 people with 15 different name cards. We fixed on Nude as our name as it was very much about stripping bare or exposing. But this applies not only to the identity of our clients' brands, but also to our own agency - we like stand up to be counted with everything on show.
