Recent troubles in Thailand have caused immeasurable damage to Thailand’s already fragile international image. Tourism is one industry to have already felt the effects while investors are likely to think twice about the prospect of investing in a nation which was effectively shut down during the chaotic scenes.
With the football World Cup upon us the corporate world cup has gone into overdrive. Companies all over the globe click into gear hoping to prosper on the back of the event, and one Dutch beer flirted with the law trying to get their product exposed. But is sport an attractive alternative for Thai companies, and what options are open to them?
Airlines appear to have jumped on the ‘green’ marketing wagon offering passengers deals to reduce their carbon footprint. Is it just another marketing ploy or is their substance behind the industries claims to be more environmentally friendly?
The marketing landscape is changing with traditional mediums being challenged and new channels of communicating with customers appearing at an ever quickening rate. But how do you decide what’s best for your company?
Regular contributor Busba Virchpoka returns to share more of her thoughts on the ins and outs of the well recognised but poorly understood discipline of marketing. This time she takes on customer centricity and what it could mean for your business.
Just a few years ago, an advertising agency needed scores of people and some very specialised equipment to sell soap flakes to the masses. Forgetting about account handlers, who liaise with clients, and copywriters and art directors, who come up with the big ideas, there was a whole lot of rigmarole involved in even the simplest processes.
With some Hollywood movies electing to shoot in Thailand in recent years the country has developed excellent movie-making expertise and the local industry has seen a boom, but can Thailand attract the big bucks that come with regular international productions?
In good times and bad, businesses usually keep advertising. Our modern media is largely driven by it and, as business people, we're surrounded by sales messages. Every commercial message conveys an offer to engage with the advertiser, either directly or indirectly. Every placement, brochure and website seeks attention. Michael Holt writes.
As consumers take stock of what cuts they have to make have you thought about how your product or service stands out? Do you have the qualities to see through this economic downturn or are you going to be discarded in a heap? Our regular columnist Busba Virochpoka shares her thoughts.
Marketing new products provides many challenges and businesses must be prepared for some to work, and others to suffer. Life insurance has had to be innovative in its approach to the Thai market, and with the market suffering heavily late 2008, how do marketeers rebuild consumers confidence?
Recent troubles in Thailand have caused immeasurable damage to Thailand’s already fragile international image. Tourism is one industry to have already felt the effects while investors are likely to think twice about the prospect of investing in a nation which was effectively shut down during the chaotic scenes. 
With the football World Cup upon us the corporate world cup has gone into overdrive. Companies all over the globe click into gear hoping to prosper on the back of the event, and one Dutch beer flirted with the law trying to get their product exposed. But is sport an attractive alternative for Thai companies, and what options are open to them?
Airlines appear to have jumped on the ‘green’ marketing wagon offering passengers deals to reduce their carbon footprint. Is it just another marketing ploy or is their substance behind the industries claims to be more environmentally friendly?
