Director Blog

Readers of the magazine will be aware that Asia Books review the latest and best business books each issue, and we have now taken this association one step further.

Until the end of the year, Asia Books will reward the best readers' comment, either by email to the editor or on this blog, with a THB 1000 cash voucher for use in their stores.  read more »

 This blog has discussed location-based social network-cum-game Foursquare a number of times since its launch at the beginning of 2009, however a recent post from US blogger Steffan Antonas caught the eye and prompted a fresh take on the potential of the service for businesses in Thailand. 

Antonas’ post is a case study of Foursquare marketing, focusing on AJ Bombers, a US burger joint which used the service to bring 166 Foursquares users in its Milwaukee-based premises in just one afternoon by hosting a dedicated Foursquare event. 

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Facebook is what immediately what springs to mind when most people hear the term ‘social networking’. With more than 400 million users worldwide, the word association is only natural, Facebook is the undisputed king of social networking.  

Though the concept of Facebook is seen by most as consumer focused and commonly used for communicating with friends and family, Facebook is fast becoming an essential tool for business thanks, in small part to, Facebook’s willingness to put business and advertisers in its core.  

Here a few examples of benefits using Facebook can provide to your business.

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Like the airport closure in late 2008, the current turmoil in Bangkok is likely to have long-lasting effect on business in the kingdom with a wide range of sectors suffering. Tourism is the obvious big loser, along with the MICE industry (with up to 10,000 MICE visitors calling off their trip), but retail businesses, small and large, in the Rajaprasong area and beyond, have also been unable to operate. A number of office based operations based in the surrounding area have also suffered. Long-term investment will come under scrutiny as other options offer more security.

But how does business cope with the ongoing upheaval in the short-term?

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The role of the internet in the Thai protests 

It is impossible to write about Thailand at this time without referring to the ongoing political protests and unrest in Bangkok. So that is exactly what this week’s social media post refers to. 

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