Director Blog

Here at Director we are always interested in social media campaigns. The internet is a medium that is changing business, and how companies communicate, much can be learnt from others, their mistakes and successes. 

One campaign that recently surfaced on our radar, a little obscure though it is, is Billy Graham Evangelism Association, or BGEA for short. 

Increasing your profits and competitiveness is something that most business are trying to achieve.
 
The number one way managers look to increase profitability is through sales - few look in depth at cutting their expenses.
 
Part of going green is cutting your energy comsumption, and the Thai government have put half a billion baht in a fund to support energy-saving programs for business. They stated that this fund could be increased to THB 1 billion if needed. Tax incentives are in place for energy-saving appliances as well.

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This blog (and Director's print magazine) has extensively discussed the ways in which the internet, and social networks, are changing the relationship between companies and their audiences. 

As Thomas Crampton told Director when interviewed in the July-August print issue: 

“People are talking about brands online everyday, the sooner companies realise this, the sooner they can understand, follow and engage in the conversation.” 

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This blog has become a little greener with the introduction of regular contributions from Denis Ethier, founder and CEO, Green Networking Days. In turn we are seeing a rise in green/environment news and developments in Thailand.

Changes won’t take place over night, and there are, of course, those out to hijack the green agenda for promotion (so called “greenwash” stories) but the fact that green topics are on the agenda is progress alone.

Green Solutions Conference 2010 is an exhibition and conference event which will take place in Bangkok next year between 20-22 May.

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Making more money while taking more care of the enviornment is possible, and we have an example in Thailand that proves it.

This week I had the opportunity to visit the factory of Interface Floor in Chonburi. It was organised by KMUTT School of Architecture and Design led by Dr. Acharawan.
 
We were greeted by their staff in their training room where pictures of their progress towards sustainability were on show all around.
 
During the presentation of their company, their products - carpet tiles, and the design of their factory using the LEED principles, the name of the founder Ray Anderson was mentioned a number of times. He is a man we will see more of later.

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