Director Blog

He is never far from the news in Thailand but social media is one of former Thai Prime Minsiter Thaksin Shinawatra's key communications mediums as he seeks to maintain a presence in Thailand despite being in exile.

Social media is an established form of mainstream communications for politicians in the West. Obama ground-breaking 2008 presidential campaign, in particularly, demonstrated just how effective new media communications could be when combined with more traditional methods. 

Politicians use social media in exactly the same way a company does, to promote messages to specific audiences.  

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The question of work/life balance is a tricky one. At the frontline it is often easy for staff to switch on at 9am and switch off at the end of the day. For executives, this is less true.

The birth of email was the first step in quickening the pace of business communciations and the recent explosion of smartphones made less than instant replies seem slow. One question I've asked myself is if having mobile access to mails and messages is more efficient or more time consuming.

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Over the holiday weekend many of you may have out the laptop to the side and spent a bit of time with family and friends, but how many of you saw the extended advert for both American Airlines and Hilton Hotels?

Or should I say the latest George Clooney movie, 'Up In The Air'?

Clooney plays a corporate downsizing consultant who crosses the States laying off a myriad of employees from Detriot to St.Louis. He claims to have spent 45 days in the past year in his rather drab home and gives talks on what he carries in his bag. This is a man who lives in hotels and planesarmed with a stack of privelege cards collecting airmiles like they are going out of fashion. His dream? To get to the magical number of 10 million airmiles.

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Social media has fast become a key part of everyday communications. With the power to bring people together and increase conversation – whether it be chit-chat, news of an engagement, or sharing holiday photos – Facebook and other networks have changed the way people interact with one another. 

We’ve all had time stolen from us courtesy of a session of button pressing and video game joy passing quicker than expected. Such is the addiction of video games, the scourge of many a productive pastime and university revision program – yes, Championship Manager 2003/4, I’m looking at you. 

But before you mark video games down as a pointless past time, consider the affect social media has had on the industry.

In this contemporary, socially networked era online gaming is huge, to the extent that Facebook gaming has become a genre in its own right.  

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